Practical guides for solo experts who publish. Written through the same workflow Authexis gives our customers — voice interview, outline, draft, ship.
Cluster 1
Workflows, formats, and ROI for solo experts and fractional executives.
Pillar
Thought leadership for consultants is a system, not a personality. Here's how to find your angle, draft consistently, and turn published work into inbound — without buying a ghostwriter or pretending to be a content creator.
LinkedIn strategy for consultants isn't generic content marketing on a different feed. It's a platform-specific playbook with its own cadence, hook discipline, comment economy, and post-March 2026 algorithmic constraints. Here's what compounds, what doesn't, and how to spend the limited LinkedIn time a fractional executive can afford.
Consistent content publishing is a system problem, not a discipline problem. Here's the weekly rhythm — capture, review, draft, distribute — that produces a real publishing practice on top of a full client load, without grinding the consultant into burnout.
Thought leadership and content marketing look the same from the outside and run on opposite economics underneath. Most consultants who fail at publishing fail because they ran the wrong playbook for their business model. Here's the distinction, the four places it actually shows up, and how to tell which lane you're in.
Content ideas for consultants don't come from prompts or trend feeds. They come from the work you're already doing. Six sources, a capture habit, a filter for the noise.
A short note about what we publish here, who it's for, and how it gets made.